In which cities and countries do Google Ads appear?
Are your ads showing for good keywords?
How many ads are there in one ad group?
Are ad extensions used?
Is your Google Ads account linked to Google Analytics?
Is the campaign optimized?
What does a full audit of Google Ads campaigns look like?
What to watch out for in a Google Ads campaign?
Here's a quick guide to quickly check if your Google Ads (formerly AdWords) campaign is running well. All you need is access to your Google Ads account and 15 minutes of free time. But first, see what parameters are worth paying attention to in the campaign.
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What can you check in your Google Ads account?
In which cities and countries do ads appear?
What keywords is the budget spent on?
Is a Google Ads conversion created or imported?
Are your ads showing relevant keywords?
How many ads are created in one ad group?
Are ad extensions ready?
Is your Google Ads account linked to Google Analytics?
Is the advertising campaign constantly and continuously optimized?
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In which cities and countries do Google Ads appear?
If you provide services only in Warsaw, for example, why pay for advertising in the whole of Poland?
To check the "geography" of your ad campaigns:
Sign in to your Google Ads account.
At the campaign level, click on the "Placement" option located on the left side of the panel.
Check the target location. This is where your ads appear.